What is a basic understanding of SEO and the main things to know about search engine optimization to create pages and content that ranks high in search results.
What Is SEO And How Does It Work?
Search Engine Optimization is the process of creating and updating your website page or post so that when the search engines crawl your site they will index you and rank you high for your keyword content.
SEO is the process of optimizing our website articles so when the search engines crawl our site again we will have increased our ranking. As an example say going from ranking on page two to page one or from the 20th result to the 10th result. Each search engine has their own algorithm and it is constantly changing to avoid scammers, so we want results returned by google or bing or any other search engine to show your relevant content to potential visitors.
What Are The Types of SEO?
There are 2 main types of SEO you can control. There is On Page and Off Page SEO.
On Page / On Site SEO
You Can Optimize Many on site factors such as:
Heading – Using relevant keywords
Adding Images – With Alt Tags
Optimizing Image File Sizes & File Names
Adding Internal & External Linking
Tip: Image filenames should have your keyword, images should be less than 100k and always have an alt tag description.
Off Page / Off Site SEO
You Can Optimize Many off site factors such as:
Backlinks – The most important thing is getting relevant links back to your website pages and articles from high page authority websites.
Tip: Link Social Accounts back to your page and posts. You should be creating content consistently, so post on social accounts and link back to your new articles/posts.
What Is Video SEO?
Online Video is taking over the world so we also have Video Search Engines and Ranking. YouTube is an example of a video search engine. There are many seo optimizations you can do when creating your videos and submitting them on search engines. Many of the on page items are similar so make sure your video title, thumbnail, etc all have quality content, titles, descriptions and links.
Tip: Adding a relevant video to every page will help your rankings as you not only get your page ranked you also get a video ranked.
The article/page/post keyword is the main thing that will rank you high in the search results. A key word can be a single word like “SEO” or “optimization” or it can be a keyword phrase like “what is seo?”. Don’t be confused by keyword vs keyword phrase they are the same thing meaning the keyword is exactly what the user types into the search box.
Tip: When creating content for a keyword you can use LSI (Latent Semantic Indexing) variations of the keyword within the article to avoid keyword stuffing. Use LSIGraph to enter your keyword to see other variations users are searching. https://lsigraph.com/
You should make sure people are searching for your keyword before writing the perfect article. Simply type in your keyword and see the results. Then you can check the search volume in Google Ads Manager or other free and paid tools.
If you are trying to outrank competitors for a certain keyword you need to examine what is causing them to rank higher, which is usually relevant high quality content, lots of backlinks from other websites increasing and high competition score.
User Interaction - Bounce Rates - Stickyness
Another major factor in ranking your content is how long a user stays on that page. If they leave right away then your bounce rate will be high and search engines will assume your content is not relevant to the keyword. This is a very important signal to search engines.
Tip: Adding a relevant video with a similar or same keyword will help lower bounce rates as video is the most consumed content on the web.
Robots.txt and Sitemap.xml
The robots.txt shows what search indexes can and can’t index from your site. So you must have a sitemap and robots.txt and have them available for search engines to crawl your site.
Tip: Make sure your website has an SEO Plugin configured correctly and has been submitted to the search engines. Using a WordPress plugin like SEOPress which is very simple to use and provides strong signals to search engines. SEOPress
Local SEO is optimizing a company or business website around a physical location. Local Search ranking is optimizing things like your Google Maps and Google My Business listings to rank high locally.
Tip: Make sure your Google My Business (GMB) listing claimed, has lots of photos, your, hours, address, a link to your website and is updated consistently with posts to be relevant in google search results.